It's time for communicators to rethink YouTube.
A report from Nielson finds that 150 million people in the US are watching YouTube as regular TV at home (not on mobile devices) nearly 10% of the time. There's an opportunity for communicators here, but it's not an advertising play...so what is it?

We often talk about corporate communicators needing to have a “seat at the table” with company leaders as key decisions are being made. The implementation of AI is now one of those decisions, and communicators have an opportunity to play a vital role and add value early in the process.

For startups, developing a strategic communications plan at the outset is critical to helping position the company in an industry, provide continuity of focus for employees and stakeholders, and assure investors there is a clear path for execution against the vision.

Healthcare Communications: Patients are looking for 5 videos that will help them make a decision about a hospital or provider.