Communication Strategy, Corporate Communications, Executive Messaging, Communications John Theriault Communication Strategy, Corporate Communications, Executive Messaging, Communications John Theriault

Communicators Need to Rethink YouTube: Here's 150 Million Reasons Why

It's time for communicators to rethink YouTube.
A report from Nielson finds that 150 million people in the US are watching YouTube as regular TV at home (not on mobile devices) nearly 10% of the time. There's an opportunity for communicators here, but it's not an advertising play...so what is it?

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