It's time for communicators to rethink YouTube.
A report from Nielson finds that 150 million people in the US are watching YouTube as regular TV at home (not on mobile devices) nearly 10% of the time. There's an opportunity for communicators here, but it's not an advertising play...so what is it?

For startups, developing a strategic communications plan at the outset is critical to helping position the company in an industry, provide continuity of focus for employees and stakeholders, and assure investors there is a clear path for execution against the vision.

Boeing’s quality issues are a real-time case study in crisis communications management.